How to Choose a Jeweler

Jewelry is one of the most meaningful purchases a person can make. Because of that, even the experience of purchasing the jewelry is special. Whether you are buying wedding rings or fashion accessories, knowing that you are shopping with the right jeweler can bring you peace of mind. Here are a few things to look for when selecting a jeweler:

1. The jeweler has good reviews on Google and Yelp
A really good way to determine whether a jeweler is trustworthy is to check Google and Yelp reviews. Reading customer comments can give you a better idea of the kind of service you can expect. Reviews can make or break business and the jewelers that understand this always go above and beyond to help their customers.

2. The staff has experienced, certified professionals
Buying from jewelers with friendly and experienced employees ensures the best customer service and product knowledge. Knowledgeable jewelers are always willing to educate and help customers pick the perfect jewelry. After finding a few likely locations, make sure you visit the stores in person. At Joseph Gann, we are more than happy to answer questions and provide inspiration so feel free to stop in and say, “hello!”

3. Do they offer discounts?
There are jewelers who offer sales at certain times of the year and there are jewelers like Joseph Gann Jewelers, who offer low prices all year-round. We’re committed to offering year-round low prices because we are dedicated to providing the best service to our customers. Many jewelers often advertise massive discounts of up to 50%. Make sure the jeweler isn’t just setting higher prices on their jewelry and then discounting it to match market value. This is a deceptive market practice and should factor into your decision. Ask yourself, is the jeweler trying harder to sell their merchandise or is it trying harder to help its customers? High-quality jewelers understand that beautiful jewelry at great value is what makes jewelry sell.